Bridging the gap between the experience between going to a physical store and picking up a product vs. buying online can be a challenge for a lot of online businesses. This is why product visuals play such an important role in selling your product online.

Show the customer as much detail as possible so they feel they get a true understanding of what they are buying. Along with product photography, include detailed copy descriptions.

• Lifestyle Image
  (Product on Person)
  
  
• Detailed Image
  (Close Crop)
  
• 360 View
  (Show Dimension)
  
• Product on White Background
  (Solo Product)
  
• Video
  (Movement)
  
  
• Product Demo
  (How it Works)

Image should be high quality so customers can zoom (Note: make sure your photography is still optimized for web and you aren’t uploading your photographers shots at full-res. This will make your pages slow to load and can hurt your conversion rate).