We joined Startup Canada and Canada Post to discuss tips and tricks to optimize your e-commerce operations and in turn, deliver a better experience to the end consumer.

What do we mean by optimizing e-commerce operations?

Optimizing your e-commerce operations is determining the best and most effective way to run your online business. Logistics, tools, and resources are just a few of the many levers you can use to optimize your business for success.

Why is this important?

Time and money!

From a business viewpoint; You can have an amazing product, but if your operations are poor, your business can fail.

From a customers viewpoint; As the buyer, they are going to experience the buyer's journey through the branded experience you create for them, so it is crucial to make sure the process is efficient, pleasant and leads to conversion and brand loyalty - and hopefully no returns!

Here are some highlights from the Optimizing E-commerce #StartupChats:

Yes, as e-commerce merchants, our days can end up being filled with solving urgent and time sensitive demands along with many other issues. But we can’t let this distract us from the fact that it is crucial to stay on top of optimizing operations. To continue to improve strategically and ensuring customer satisfaction, optimizing e-commerce operations is a must!

We’re always interested in a conversation around optimization and e-commerce. Feel free to reach out to us if you’d like to chat!

And to wrap it up, we’ll leave you with this last message for all you e-commerce entrepreneurs.